The Liability of Tobacco Makers Essay -- Argumentative Persuasive Essa

The Liability of Tobacco Makers Cigarettes have an affect on almost everyone, even if a person does not smoke. A man name Charles Green was affected by cigarettes, even though he never smoked a cigarette in his life. Green is 39 years old, and he used to be a very athletic person. That is, until he began working for a company full of smokers. Green worked behind a desk in an office building where everyone around him smoked. He was shoved in a little cubicle where smoke was thick in the air from his coworkers. After a time, Charles needed medication to help control his asthma from all of the smoke in his lungs. When he began to complain about the smoke, he was told to â€Å"Live with it.† When Charles decided to sue the company and the tobacco industry, he was awarded $60,000 for worker’s compensation. Green was not the only worker to sue tobacco companies, and he will not be the last (We’re Fighting). Is it right that people are allowed to put tobacco companies at fault for illness due to smoking? Each year there are hundreds of court cases in the United States against tobacco companies just like Charles Green’s case. Long term smokers and nonsmokers like Green are suing large tobacco companies for injuries from smoking. They feel that tobacco companies should be punished for making a product that millions of people use everyday. Although studies show that smoking cigarettes may cause cancer, tobacco companies claim that there is not a direct link. If the tobacco companies start losing the court cases, the price of cigarettes will increase. This increase is designed to keep people from buying cigarettes because of the high prices (Olsson). Even though tobacco companies have only lost one case, the link between smoking c... ...ere are also warning labels on every product with tobacco in it that is sold in the United States. Although there has only been one case where a tobacco company has ended up paying a settlement, I feel that as more people get cancer, more people will find new ways to sue. Works Cited â€Å"Highlights of the Tobacco Settlement.† 26 June 1997. Facts on File: World News Digest. 30 October 2004 . Olsson, Johan. â€Å"Product Liability in the Tobacco Industry. A Contemporary Issue.† 29 April 1994. Times Square. 2 November 2004 . â€Å"Tobacco Litigation Documents.† 27 September 2004. Galen: Digital Library of UCSF. 29 October 2004 . â€Å"We’re Fighting Big Tobacco.† 2000. JEL Iowa. 30 October 2004 .

Marketing Brand Strategy

Decide if you would like to brand your product or service. Then identify three products or services in your industry that have a logo or slogan. After which, either develop a logo or slogan that will identify your product or service or explain why branding is not the best marketing plan. Then write a marketing memo to the advertising division of your company rationalizing your choice. Evaluation Criteria: Have you included all the required elements? Have you identified the environmental factors and described their influence appropriately in the given situation? Please use the textbook – Marketing Management 12E by Kotler & Keller and other sources. If you are using sources other than the text, you must provide complete citations. Is the paper professionally presented? Remember your audience – senior management at your company. It is important to present your information as clearly and succinctly as possible. Please read the instructions carefully. Please make sure that 1 of the 3 references that you are using is my text book – Marketing My product brand : â€Å"Smiley ulcer-guard toothpaste†, Company: Teethal Slogan : Guardian in disguise –   forever with a smile [ which implies that this above mentioned toothpaste prevents from the oral infection of ulcers which shadows a face with grin and no smile for a long period. ] Logo: A smile embedded in a circle Three products in the industry having logo or slogan are as follows – 1. HLL’s Close-Up 2. Proctor and Gamble’s Pepsodent 3. Colgate Palmolive’s Colgate Why banding is not the best marketing plan? Strategic planning is a process which gives a detailed understanding of the growth and provides a futuristic view of a business enterprise. Careful study of the strategic planning helps in scrutinizing and developing a steady marketing plan for a product line or a brand. Every marketing plan should involve a thorough analysis of the external and internal environment. If the environment is stable, most of the activities will be predictable and convenient for the organization. But in today’s scenario, the environment is changing faster and faster which leads to discontinuity with the past. The environmental survey is the cornerstone to every marketing plan. The various macro environmental factors like political, social, economical, technological, natural and legal environment imbibe a sense of competitive advantage over other competitors. In the course of studying and analyzing the marketing plan, marketers also identify the brand power of the product lines existing in that firm, which speaks about the positioning and differentiation of the products. Branding is a process of developing a differentiated product which is positioned in the minds of the consumers as a brand by way of its logo and slogan. Branding is just one strategy in the whole of the marketing strategy of the marketing plan. If Branding is studied without looking over the marketing plan, then the outcome would be disastrous as branding is a subset of the marketing strategy which in turn is a subset of the marketing plan which is a subset of strategic planning. Hence it is said that branding need not be the best marketing plan. If a marketing plan is properly carried out, it satisfies the process of branding too (Batra et al 1999, Kotler, 2001, & Ramaswamy et al;, 2004). Marketing Memo to the Advertising firm: Lintas My organization â€Å"Teethal† deals with the manufacture of varied products of toothpaste. Recently a new product is been manufactured named – Smiley ulcer-guard toothpaste, which has a unique differentiating factor of overcoming the worst oral infection caused by ulcers. I have carried out a detailed learning of this product which is branded by taking into consideration the environmental factors like consumer and demand for the product, industry competition, technology and social environment which plays a major role. The following specification needs attention while carrying out the advertising plan (Batra et al, 1999 & Gilbert, 2003). Product Specifications: Attributes of the brand: long lasting fresh breath, ulcer protection, economical Personality of the brand– always charming and vibrant Benefits of the brand – All the attributes provide a functional benefit â€Å"I won’t have to worry about my oral protection†. The attribute economical translates into an emotional benefit which makes the user feel important for maintaining value-for-money. Values of the brand – The brand also says something about the manufacturers’ values – hygienic and effective and powerful. User of the product: all age group.   Strongly advisable for teenagers who have bad eating habits and executives working under stress. Pricing:   Although the product is very much effective for every user, the price is economical to encourage the masses to buy the product and avail the benefit of its healing touch. 200 gm toothpaste is priced at US Dollars 3. Promotion: The product could be initially advertised in the urban cities on Television, in metros on FM radios and in the rural places on TV cables [just a suggestion] Distribution: The product is a convenience product and hence will be sold at every local convenient store. Intensive distribution mode will be adopted to enhance its usage and improve its beneficial value. Based on the above requirements, kindly prepare the advertising budget to bring out the clarity of this advertising campaign so as to provide the necessary resources. Also provide us with your study carried out with regards to the internal differences between the advertising plans which arise from the differences in the external factors and the environmental situations which the advertisers face (Batra et al 1999, Kotler, 2001, & Ramaswamy et al;, 2004). References – Batra, R., Myers, J. G., and Aaker, D. A. (1999), Advertising Management, 5th ed, New Delhi: Prentice. Gilbert, D. (2003), Retail Marketing Management, New Delhi: Pearson. Kotler, P. (2001), Marketing Management, Millenium ed, New Delhi: Prentice. Ramaswamy, V. S. and Namakumari, S. (2004), Marketing Management: Planning, Implementation and Control, 3rd ed, Delhi: Macmillan.      

Impact Of Globalization On Income Distribution - 1525 Words

Introduction Today we live in an extremely dynamic and globalized business environment, it is perhaps the driving forces of capital and trade streams across the borders. Globalisation has integrated financial markets, labour productivity and product implementation with the economical factors across the globe (Lynn et al 2004). The most crucial discussions on the aspects of globalisation are the impact of increased economic integration on income distribution (Lingard Rizvi 2007). One of the biggest business challenges in recent times involves understanding how to respond to an environment that is unpredictable and markets in which the basis of the competition is continuously changing. Alongside the unpredictability, any attempt to set†¦show more content†¦With the growth of transport and communication networks possible, individuals and businesses can exchange goods, services and information at a rate which us humans would have considered impossible 50 years ago. From improvements in the economy, rise in emerging markets and dramatic growth in technology, businesses have little or no choice but to adapt to the dynamics of globalisation and design strategies that compliment the compliance structure of current market trends and institutional conditions (Ghemawat, 2003). Organisational culture is also known to be classified by measures dictated by these forces. This paper analyses how global forces impact the current and future elements of business and society emphasizing on factors such as technological developments, rise of emerging markets, demographic shifts and future of labour market, focus on sustainability and economic globalisation. Specifically, the paper will focus on what factors affect the financial and economic integration and how technology and demographic changes affect the future market trends and what aspects need to be considered in the coming future. Furthermore, it will articulate the importance of designing business goals around the elements of sustainability and global economic concentration levels of leading industries taking over the market.